How Does NeuroPop Manipulate Your Emotions with Sound?

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In summary, NeuroPop, a company that integrates neurosensory algorithms into music, hopes to market their compositions to the movie industry and video game companies. Their first CD, "Overload: The Sonic Intoxicant," contains tracks that range from chill out music to pieces that generate intense responses, such as motion sickness. Lance Massey, the creative director, aims to create music that "messes with people's heads." This concept is not new, as some commercials and even Alfred Hitchcock have utilized sound to evoke certain emotions in their audience. However, the idea of purposely creating motion sickness through music may seem strange to some.
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Ivan Seeking
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The sound of fingernails scraping a dusty chalkboard makes a listener immediately squirm and cover her ears.

One company believes that there is real science behind such a reaction to sounds. NeuroPop is integrating neurosensory algorithms into music to create a certain mood and evoke more intense responses from listeners. The company hopes to market its compositions to the movie industry and video game companies.

Its first CD, Overload: The Sonic Intoxicant, contains tracks ranging from "chill out," meditative music to a piece that generates a feeling of motion sickness in some.

"I want to do something that messes with people's heads," said Lance Massey, a longtime composer of commercials and the creative director of NeuroPop. [continued]


http://www.wired.com/news/culture/0,1284,63278,00.html?tw=wn_tophead_1
 
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  • #2
...great... How bout the sound of a puking bird hitting a blackboard. Combines 3 sounds that people hate. Puking, Blackboards, and Birds hitting windows.

What about the sound of bones breaking? That is a horrid sound, I broke my toe a few weeks ago while driving. Most off-putting.

Why would someone want to CREATE motion sickness?? jeez, what a weirdo... bet he is popular with his friends.
 
  • #3
I heard human ululations make people horny. I think that's all that matters.
 
  • #4
Some comercials already do this. Sounds of sirens in the background, or children crying, in stress or headache remedy commercials, etc. Alfred Hitchcock used real bird sounds for his soundtrack music in "The Birds."
 

FAQ: How Does NeuroPop Manipulate Your Emotions with Sound?

What is the purpose of playing with sounds in your head?

The purpose of playing with sounds in your head is to stimulate and exercise the auditory areas of the brain. This can help improve memory, focus, and creativity.

How do you play with sounds in your head?

To play with sounds in your head, you can try different mental exercises such as imagining different melodies, creating soundscapes, or playing a game of "name that tune" with yourself. You can also listen to music and try to recreate it in your head.

Can playing with sounds in your head help with learning a new language?

Yes, playing with sounds in your head can help with learning a new language. By mentally practicing pronunciation and vocabulary, you can improve your ability to understand and speak the language.

Are there any risks or negative effects of playing with sounds in your head?

No, there are no known risks or negative effects of playing with sounds in your head. However, if you experience any discomfort or fatigue, it is recommended to take breaks and not overexert your brain.

Can playing with sounds in your head benefit individuals with hearing loss?

Yes, playing with sounds in your head can benefit individuals with hearing loss by helping them maintain their auditory memory and imagination. It can also help them better understand and recognize sounds in their environment.

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