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In light of a report on The NewsHour tonight, on PBS, this incidental story about canned cheeseburgers seemed like a nice opening.
http://www.gizmag.com/pictures/lrg_img//8713_27010831227.jpg
http://www.gizmag.com/the-canned-cheeseburger--fast-food-in-the-wilderness/8713/
In his book, The End of Overeating, Dr. David Kessler explores his findings about junk food and why we eat it. He argues that for many people, fat, salt, and sugar activate the brain in such a way that they are being programmed for addiction. As the retail junk/fast food companies learn to maximize the desirability of their products, they are also maximizing the addictiveness of their products.
A full report should be available soon. For now there is only an audio feed.
http://newshour-tc.pbs.org/newshour/rss/media/2009/06/16/20090616_overeating.mp3
News page
http://www.pbs.org/newshour/
http://www.gizmag.com/pictures/lrg_img//8713_27010831227.jpg
http://www.gizmag.com/the-canned-cheeseburger--fast-food-in-the-wilderness/8713/
In his book, The End of Overeating, Dr. David Kessler explores his findings about junk food and why we eat it. He argues that for many people, fat, salt, and sugar activate the brain in such a way that they are being programmed for addiction. As the retail junk/fast food companies learn to maximize the desirability of their products, they are also maximizing the addictiveness of their products.
A full report should be available soon. For now there is only an audio feed.
http://newshour-tc.pbs.org/newshour/rss/media/2009/06/16/20090616_overeating.mp3
News page
http://www.pbs.org/newshour/
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