Do Google Ads Significantly Impact Website Load Times?

In summary, load time is a critical factor in the performance of Google ads. Ideally, a load time of 2 seconds or less is recommended. To improve load time, you can optimize images and videos, minimize third-party scripts, reduce redirects, and use a CDN. A slow loading website can significantly impact the performance of Google ads and the load time of landing pages is crucial for success. Regularly testing and optimizing your website's code and design is important for efficient ad loading.
  • #1
DaveC426913
Gold Member
22,986
6,658
Hey does anyone know much about Google ads?

There's a site that I loooove but it takes ~30s to load. This seems outrageously excessive. It makes me suspect that something's not optimized as well as it could be.

I've talked the owner but he's not really knowledgeable about the technicalities. He says
Well, part of the reason why it loads so slow will be that I am hosted on Blogger, and images are hosted on Picasa. As for trackers, I am not sure how to get rid of them...
I ran fiddler on his homepage and it makes 307 separate calls on first load, pulling down 770K of data, several ads are 30K+ in size.

Yeah yeah, I know I want him to be able to have his cake and eat it too, but surely there's a way to find a compromise?

Anyone care to take a crack?

This is one of the best sites I've ever seen on the intertubes, and I hate not being patient enough to visit it regularly.
This is the site:
http://www.darkroastedblend.com/

And, to jump-start the analysis, I'm going to just go ahead and post some of the fiddler data, sorted by size (PF won;t let me post it all):

PHP: 
#	Result	Protocol	Host	URL	Body	Caching	Content-Type	Process	Comments	Custom	
213	200	HTTP	s0.2mdn.net	/viewad/2769108/TUCAN_BigOrBad_300x250.gif	39,791	public, max-age=86400  Expires: Sat, 14 Apr 2012 16:01:22 GMT	image/gif	firefox:2348			
254	200	HTTP	webmedia.hrblock.com	/xl/PROD/19699/creatives/msg93_bg1_t22_300x250.dir/msg93_bg1_t22_300x250.swf	38,460	public, max-age=18000  Expires: Tue, 17 Apr 2012 04:45:58 GMT	application/x-shockwave-flash	firefox:2348			
209	200	HTTP	s0.2mdn.net	/viewad/2769108/TUCAN_Frame_300x250.gif	38,458	public, max-age=86400  Expires: Sat, 14 Apr 2012 16:01:25 GMT	image/gif	firefox:2348			
257	200	HTTP	bannerfarm.ace.advertising.com	/bannerfarm/172510/AOL_wofSlots_300x250_3_6.swf?clickTag=[PLAIN]http://r1-ads.ace.advertising.com/click/site=0000791000/mnum=0001171660/cstr=50542132=_4f8caf35,2334174657,790999_912043_-98_0!791000_1171660_-91_0,1_/xsxdata=$xsxdata/bnum=50542132&siteValue=0000791000[/PLAIN] 	34,395		application/x-shockwave-flash	firefox:2348			
280	200	HTTP	bannerfarm.ace.advertising.com	/CDN/192255/NewName_160x600%5B1%5D.jpg	33,650		image/jpeg	firefox:2348			
200	200	HTTP	s0.2mdn.net	/1295336/1-Adobe_CS5-5_DesignStandard_728x90_img.jpg	29,981	public, max-age=86400  Expires: Sat, 14 Apr 2012 16:03:44 GMT	image/jpeg	firefox:2348			
1	200	HTTP	www.darkroastedblend.com	/	28,934	private, max-age=0  Expires: Mon, 16 Apr 2012 23:45:43 GMT	text/html; charset=UTF-8	firefox:2348			
262	200	HTTP	a3.sphotos.ak.fbcdn.net	/hphotos-ak-prn1/s320x320/538537_10151503059060158_31615875157_23901759_786113883_n.jpg	27,822	max-age=1209600  	image/jpeg	firefox:2348			
299	200	HTTP	content.yieldmanager.edgesuite.net	/atoms/a1/6f/7c/de/a16f7cdea31487099201d01376f88325.jpg	25,381	max-age=31536000  	image/jpeg	firefox:2348			
202	200	HTTP	pagead2.googlesyndication.com	/simgad/16131121445640898445	20,790	public, max-age=31536000  Expires: Sat, 13 Apr 2013 20:17:57 GMT	image/png	firefox:2348			
234	200	HTTP	ox-d.w55c.net	/w/1.0/jstag	20,465	max-age=3600  Expires: Tue, 17 Apr 2012 00:45:57 GMT	text/javascript	firefox:2348			
204	200	HTTP	ox-d.w55c.net	/w/1.0/afr?auid=160371&cb=NEY4Q0FGMkUwMDA0QzIxOTBBQjZEQTBGMDA2MDcyNTN8R0ZHN1ZEaHgza3wxMzM0NjE5OTUwNDA3fDF8MEZtc0JZdTRqY3wwUm01eThYRkg5fGRlYTM0YjM1LThkMzEtNDhhZC1hY2IzLTc5NjE3YWE3ZjA0Mnw4MjUwMDB8MTkwMDAwfDM1LjB8MHwxMC4wUA&r0=http://i.w55c.net/cl?t=1&btid=NEY4Q0FGMkUwMDA0QzIxOTBBQjZEQTBGMDA2MDcyNTN8R0ZHN1ZEaHgza3wxMzM0NjE5OTUwNDA3fDF8MEZtc0JZdTRqY3wwUm01eThYRkg5fGRlYTM0YjM1LThkMzEtNDhhZC1hY2IzLTc5NjE3YWE3ZjA0Mnw4MjUwMDB8MTkwMDAwfDM1LjB8MHwxMC4wUA&ei=GOOGLE&rurl=	9,530	private, max-age=0, no-cache  Expires: Mon, 26 Jul 1997 05:00:00 GMT	text/html	firefox:2348			
237	200	HTTP	www.facebook.com	/ajax/connect/connect_widget.php?__a=1&id=31615875157&uniqid=stream_loading_indicator&force_wall=false	7,352	private, no-cache, no-store, must-revalidate  Expires: Sat, 01 Jan 2000 00:00:00 GMT	application/x-javascript; charset=utf-8	firefox:2348			
37	200	HTTP	s17.sitemeter.com	/js/counter.asp?site=s17darkroastedblend	7,278	private  Expires: Mon, 16 Apr 2012 23:55:55 GMT	application/x-javascript	firefox:2348			
287	200	HTTP	choices.truste.com	/ca?aid=aol01&pid=aol01&cid=hrblockaajan12&w=300&h=250&plc=tr&c=aol016066873271&js=2	7,094	private, no-store, no-cache, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 26 Jul 1997 05:00:00 GMT	text/javascript	firefox:2348			
187	200	HTTP	www.facebook.com	/plugins/like.php?href=http%3A%2F%2Fwww.darkroastedblend.com&layout=standard&show_faces=false&width=250&action=like&colorscheme=light&height=25	6,453	private, no-cache, no-store, must-revalidate  Expires: Sat, 01 Jan 2000 00:00:00 GMT	text/html; charset=utf-8	firefox:2348			
11	200	HTTP	static.fmpub.net	/zone/4402	6,333		application/x-javascript	firefox:2348			
17	200	HTTP	static.fmpub.net	/zone/4401	6,333		application/x-javascript	firefox:2348			
7	200	HTTP	static.fmpub.net	/zone/4403	6,331		application/x-javascript	firefox:2348			
10	200	HTTP	uac.advertising.com	/wrapper/aceUAC.js	5,841	max-age=3600  Expires: Tue, 17 Apr 2012 00:41:52 GMT	application/x-javascript	firefox:2348			
231	200	HTTP	webmedia.hrblock.com	/cookE/geoip/jscript?spacedesc=2141874_1093972_300x250_2163461_2141874&ML_NIF=N&target=_blank&@CPSC@=[PLAIN]http://r1-ads.ace.advertising.com/click/site=0000791000/mnum=0001134060/cstr=68364712=_4f8caf33,6066873271,790999_912043_-98_0!791000_1134060_-91_0,1_/xsxdata=$xsxdata/bnum=68364712/optn=64?trg=[/PLAIN] 	5,698	no-cache, must-revalidate  Expires: Tue, 1 Jan 1970 01:01:01 GMT	application/x-javascript	firefox:2348			
290	200	HTTP	ad.reduxmedia.com	/st?ad_type=ad&ad_size=160x600&section=1613305	4,209	no-store  		firefox:2348			
197	200	HTTP	www.facebook.com	/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2FDRBlend&width=450&colorscheme=light&show_faces=true&stream=true&header=false&height=295	4,057	private, no-cache, no-store, must-revalidate  Expires: Sat, 01 Jan 2000 00:00:00 GMT	text/html; charset=utf-8	firefox:2348			
273	200	HTTP	www.facebook.com	/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2FDRBlend&width=140&colorscheme=dark&show_faces=true&stream=false&header=false&height=235	3,708	private, no-cache, no-store, must-revalidate  Expires: Sat, 01 Jan 2000 00:00:00 GMT	text/html; charset=utf-8	firefox:2348			
215	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/573709_100001852087491_922828015_q.jpg	3,687	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
219	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/186074_100000968344242_7220339_q.jpg	3,264	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
225	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/275004_1116614620_1242769740_q.jpg	2,993	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
189	200	HTTP	pubads.g.doubleclick.net	/gampad/ads?gdfp_req=1&correlator=580487811187916&output=json_html&callback=callbackProxy&impl=fif&iu=%2F20688632%2FDarkRoastedBlend.com-(ID%3A167)-ROS-300x250&sz=300x250&cookie_enabled=1&lmt=1334617107&dt=1334619961891&cc=100&gut=v2&biw=658&bih=569&ifi=1&adk=3706412150&u_tz=-240&u_his=9&u_h=768&u_w=1366&u_ah=768&u_aw=1366&u_cd=24&u_nplug=13&u_nmime=62&flash=11.1.102&url=http%3A%2F%2Fwww.darkroastedblend.com%2F&ref=http%3A%2F%2Fwww.davesbrain.ca%2Fportal1.html&ga_vid=1697377909.1318225458&ga_sid=1334619962&ga_hid=574471460&ga_fc=true	2,872	private  	text/javascript; charset=UTF-8	firefox:2348			
226	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/369169_100001657323600_1163842802_q.jpg	2,847	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
272	200	HTTP	uat-net.technoratimedia.com	/00/92/21/adserv_2192.js?ad_size=160x600&referrer=http%3A//www.darkroastedblend.com/&nsafe=general&reftype=none&disp=none&tmiv=1&tcb=0.641011568183628	2,799		application/x-javascript	firefox:2348			
178	200	HTTP	cdn.doubleverify.com	/dvtp_src.js?ctx=1150491&cmp=6075899&sid=601237&plc=74940632&num=&adid=&advid=1295336&adsrv=1&region=30&btreg=250041169&btadsrv=doubleclick&crt=&crtname=&chnl=&unit=&pid=&uid=&dvtagver=6.1.src	2,793		application/x-javascript	firefox:2348			
221	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/368993_1613750588_327839625_q.jpg	2,663	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
227	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-ash2/573189_1024266987_1930570020_q.jpg	2,644	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
216	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/573711_100000821792537_48163245_q.jpg	2,643	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
222	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/157341_1379628073_1715753915_q.jpg	2,621	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
224	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/371999_1249184579_1297347697_q.jpg	2,596	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
228	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-ash2/369026_100003335736586_1640808612_q.jpg	2,432	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
214	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/203133_1686960212_1551514_q.jpg	2,352	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
220	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/27370_627628902_5611_q.jpg	2,300	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
70	200	HTTP	www.lijit.com	/wijit?username=darkroastedblend&js=1	2,135	max-age=600  Expires: Mon, 16 Apr 2012 23:55:14 GMT	text/html; charset=UTF-8	firefox:2348			
217	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/41705_100001057714174_7956_q.jpg	2,127	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
44	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=728x90;fmzid=4403;;fmcls=ATF;tile=1;qcseg=D;qcseg=T;ord=5136897353018607;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;	2,116		application/x-javascript; charset=UTF-8	firefox:2348			
223	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/573189_100001039331590_540819720_q.jpg	2,107	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
239	200	HTTP	r1-ads.ace.advertising.com	/site=790999/size=300250/u=2/bnum=50542132/hr=19/hl=9/c=3/scres=1/swh=1366x768/tile=1/f=2/r=1/optn=1/fv=11/aolexp=0/dref=http%253A%252F%252Fwww.darkroastedblend.com%252F	2,100	private, max-age=0, no-cache  Expires: Mon, 16 Apr 2012 23:45:57 GMT	application/x-javascript; charset=utf-8	firefox:2348			
232	200	HTTP	choices.truste.com	/ca?pid=aol01&aid=aol01&cid=hrblockaajan12&c=aol016066873271&w=300&h=250&plc=tr	2,054	private, no-store, no-cache, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 26 Jul 1997 05:00:00 GMT	text/javascript	firefox:2348			
291	200	HTTP	c.betrad.com	/icon/c_100_us.png	2,039		image/png	firefox:2348			
229	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/573145_1058970901_1337149359_q.jpg	2,035	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:56 GMT	image/jpeg	firefox:2348			
218	200	HTTP	profile.ak.fbcdn.net	/hprofile-ak-snc4/174531_1262066041_4048801_q.jpg	2,002	max-age=1209600  Expires: Mon, 30 Apr 2012 23:45:55 GMT	image/jpeg	firefox:2348			
176	200	HTTP	www.blogger.com	/navbar.g?targetBlogID=11787852&blogName=Dark+Roasted+Blend&publishMode=PUBLISH_MODE_HOSTED&navbarType=BLACK&layoutType=CLASSIC&searchRoot=[PLAIN]http://www.darkroastedblend.com/search&blogLocale=en_US&homepageUrl=http://www.darkroastedblend.com/&vt=-4293535834247211701[/PLAIN] 	1,744	no-cache, no-store, max-age=0, must-revalidate  Expires: Fri, 01 Jan 1990 00:00:00 GMT	text/html; charset=UTF-8	firefox:2348			
190	200	HTTP	cdn.w55c.net	/i/0Rm5y8XFH9_1665673531.html?&rtbhost=rts-rr19.sldc.dataxu.net&btid=NEY4Q0FGMkUwMDA0QzIxOTBBQjZEQTBGMDA2MDcyNTN8R0ZHN1ZEaHgza3wxMzM0NjE5OTUwNDA3fDF8MEZtc0JZdTRqY3wwUm01eThYRkg5fGRlYTM0YjM1LThkMzEtNDhhZC1hY2IzLTc5NjE3YWE3ZjA0Mnw4MjUwMDB8MTkwMDAwfDM1LjB8MHwxMC4wUA&ei=GOOGLE&wp_exchange=T4yvLgAEwhkKttoPAGByU5pxkvsPKBY4Rrj4ug&js=0&ob=1&ccw=SUFCMSMwLjB8SUFCMTkjMC4wfElBQjgjMC4wNTI3ODYwNDV8SUFCWDMwIzAuMDUxMDIzNjN8SUFCMTIjMC4wODkyMDA0&ci=0CNYL94j6Z&s=http%3A%2F%2Fwww.darkroastedblend.com%2F&ts=1334619950411&c=CA&r=QC&rnd=3048471575870414&psid=MTQwNDAwNjc3MQ&ecid=NTA4OTI1OTE&l=ZW58fGVu&v=2&euid=Q0FFU0VOYVpHMFFJU1FxclhrTmc2Y2gxb0pN	1,688	no-store  	text/html;charset=ISO-8859-1	firefox:2348			
266	200	HTTP	i.blogads.com	/static/js/bucket_test_cookie_setter_newround.min.js?v=7964	1,665	max-age=7200  Expires: Tue, 17 Apr 2012 01:45:59 GMT	application/javascript	firefox:2348			
277	200	HTTP	pubads.g.doubleclick.net	/gampad/ads?gdfp_req=1&correlator=580487811187916&output=json_html&callback=callbackProxy&impl=fif&fif_to=1&iu=%2F20688632%2FDarkRoastedBlend.com-(ID%3A167)-ROS-160x600&sz=160x600&cookie=ID%3D66a1b42d71a827f7%3AT%3D1334619953%3AS%3DALNI_MZFeesohK-dzkbnVYvXgyE70Vv1Ww&cookie_enabled=1&lmt=1334617107&dt=1334619972729&cc=100&gut=v2&biw=658&bih=569&ifi=2&adk=1489533594&u_tz=-240&u_his=9&u_h=768&u_w=1366&u_ah=768&u_aw=1366&u_cd=24&u_nplug=13&u_nmime=62&flash=11.1.102&url=http%3A%2F%2Fwww.darkroastedblend.com%2F&ref=http%3A%2F%2Fwww.davesbrain.ca%2Fportal1.html&ga_vid=1697377909.1318225458&ga_sid=1334619970&ga_hid=574471460&ga_fc=true	1,615	private  	text/javascript; charset=UTF-8	firefox:2348			
199	200	HTTP	r1-ads.ace.advertising.com	/site=790999/size=300250/u=2/bnum=68364712/hr=19/hl=9/c=3/scres=1/swh=1366x768/tile=1/f=2/r=1/optn=1/fv=11/aolexp=0/dref=http%253A%252F%252Fwww.darkroastedblend.com%252F	1,610	private, max-age=0, no-cache  Expires: Mon, 16 Apr 2012 23:45:54 GMT	application/x-javascript; charset=utf-8	firefox:2348			
184	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=300x250;fmzid=4402;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;;fmcls=ATF;tile=4;qcseg=D;qcseg=T;ord=5136897353018607	1,548		application/x-javascript; charset=UTF-8	firefox:2348			
235	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=300x250;fmzid=4402;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;;fmcls=ATF;tile=5;qcseg=D;qcseg=T;ord=5136897353018607	1,540		application/x-javascript; charset=UTF-8	firefox:2348			
106	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=300x250;fmzid=4402;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;;fmcls=ATF;tile=2;qcseg=D;qcseg=T;ord=5136897353018607	1,539		application/x-javascript; charset=UTF-8	firefox:2348			
275	200	HTTP	webmedia.hrblock.com	/hrb/msg93.xml	1,509	public, max-age=18000  Expires: Tue, 17 Apr 2012 04:45:59 GMT	text/xml	firefox:2348			
137	200	HTTP	ad.doubleclick.net	/adj/fmpub.darkroastedblend/;sz=300x250;fmzid=4402;u=_fmnuf15dd9049986a7fb5309d913761a8e08_fmlcac4f35271cbcc4d2276f579d09d90a636;;fmcls=ATF;tile=3;qcseg=D;qcseg=T;ord=5136897353018607	1,345		application/x-javascript; charset=UTF-8	firefox:2348			
45	200	HTTP	feeds.feedburner.com	/~fc/TheThrillingWonderStory?bg=fef0cd&fg=6f3216&anim=0	1,284	max-age=7200  Expires: Tue, 17 Apr 2012 01:45:46 GMT	image/gif	firefox:2348			
56	200	HTTP	feeds.feedburner.com	/~fc/TheThrillingWonderStory?bg=003333&fg=99FFCC&anim=0	1,248	max-age=7200  Expires: Tue, 17 Apr 2012 01:45:47 GMT	image/gif	firefox:2348			
195	200	HTTP	media.adfrontiers.com	/pq?t=j&s=893&ac=5&at=2&xvk=77054681.23036353	1,220	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	application/javascript	firefox:2348			
281	200	HTTP	media.adfrontiers.com	/pq?t=j&s=893&ac=5&at=5&xvk=97742777.30232176	1,220	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	application/javascript	firefox:2348			
156	200	HTTP	media.adfrontiers.com	/pq?t=j&s=893&ac=5&at=2&xvk=70554187.1375111	1,219	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	application/javascript	firefox:2348			
5	200	HTTP	ads-by.madadsmedia.com	/tags/167/98/async/head.js	1,147		application/javascript	firefox:2348			
307	200	HTTP	ocsp.thawte.com	/	1,084	max-age=387508, public, no-transform, must-revalidate  Expires: Sat, 21 Apr 2012 11:24:34 GMT	application/ocsp-response	firefox:2348			
3	200	HTTP	cache.blogads.com	/760417063/feed.css	1,067	max-age=900  Expires: Tue, 17 Apr 2012 00:00:44 GMT	text/css	firefox:2348			
89	200	HTTP	r1-ads.ace.advertising.com	/site=793457/size=120600/u=2/bnum=26097288/hr=19/hl=9/c=3/scres=1/swh=1366x768/tile=1/f=0/r=1/optn=1/fv=11/aolexp=1/dref=http%253A%252F%252Fwww.darkroastedblend.com%252F	1,063	private, max-age=0, no-cache  Expires: Mon, 16 Apr 2012 23:45:48 GMT	application/x-javascript; charset=utf-8	firefox:2348			
293	200	HTTP	r1-ads.ace.advertising.com	/site=793457/size=120600/u=2/bnum=88035764/hr=19/hl=9/c=3/scres=1/swh=1366x768/tile=1/f=2/r=1/optn=1/fv=11/aolexp=0/dref=http%253A%252F%252Fwww.darkroastedblend.com%252F	1,063	private, max-age=0, no-cache  Expires: Mon, 16 Apr 2012 23:46:03 GMT	application/x-javascript; charset=utf-8	firefox:2348			
278	200	HTTP	r1-ads.ace.advertising.com	/site=790997/size=160600/u=2/bnum=3286151/hr=19/hl=9/c=3/scres=1/swh=1366x768/tile=2/f=0/r=1/optn=1/fv=11/aolexp=1/dref=http%253A%252F%252Fwww.darkroastedblend.com%252F	1,060	private, max-age=0, no-cache  Expires: Mon, 16 Apr 2012 23:46:01 GMT	application/x-javascript; charset=utf-8	firefox:2348			
16	200	HTTP	cache.blogads.com	/760417063/feed.js	1,055	max-age=300  Expires: Mon, 16 Apr 2012 23:50:45 GMT	application/javascript	firefox:2348			
177	200	HTTP	c.betrad.com	/surly.js?;ad_w=728;ad_h=90;coid=784;nid=1538;ecaid=6075899;	1,029		application/x-javascript	firefox:2348			
233	200	HTTP	c.betrad.com	/surly.js?;coid=292;nid=2532;ad_w=300;ad_h=250;position=top-right;ecaid=0CNYL94j6Z	1,029		application/x-javascript	firefox:2348			
288	200	HTTP	ping.crowdscience.com	/ping.js?url=http%3A%2F%2Fwww.darkroastedblend.com%2F&id=5c5c650d27&u=mozilla%2F5.0%20(windows%20nt%206.1%3B%20wow64%3B%20rv%3A12.0)%20gecko%2F20100101%20firefox%2F12.0&x=1334619973841&c=0&t=0&v=311a61861b1fa433&m=0&vn=2.1.2	844		text/plain	firefox:2348			
296	200	HTTP	choices.truste.com	/get?name=admarker-full-tr.png	739	public, max-age=3600  	image/png	firefox:2348			
191	200	HTTP	media.adfrontiers.com	/pq?t=f&s=893&ts=1334619951869&cm=3539&ac=5&at=2&xvk=70554187.1375111&fd=t&tc=1&rr=t	731	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	text/html	firefox:2348			
230	200	HTTP	media.adfrontiers.com	/pq?t=f&s=893&ts=1334619954423&cm=3539&ac=5&at=2&xvk=77054681.23036353&fd=t&tc=1&rr=t	731	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	text/html	firefox:2348			
258	200	HTTP	media.adfrontiers.com	/pq?t=f&s=893&ts=1334619951869&cm=3539&ac=5&at=2&xvk=70554187.1375111&fd=t&tc=1&rr=t	731	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	text/html	firefox:2348			
274	200	HTTP	media.adfrontiers.com	/pq?t=f&s=893&ts=1334619951869&cm=3539&ac=5&at=2&xvk=70554187.1375111&fd=t&tc=1&rr=t	731	private, no-cache, no-store, must-revalidate, post-check=0, pre-check=0  Expires: Mon, 01 Jan 2000 00:00:00 GMT	text/html	firefox:2348
 
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  • #2
Hey Dave, that's a great site you have there, sorry to hear you're having problems loading it.

Loading it normally, it took me roughly 8 seconds - but then I used AdBlock on the page, it took less than 1 second. Definitely the ads causing the problems.

Many, many, people complain about this all of the time, doing a quick search on Google results in dozens of threads about it. Google seems to know about the issue, but they have done nothing to fix it, unfortunately.

Usually 3 or more ads results in the excessive loading times. With a page that large, there's bound to be more than three.

Unless you can convince him to drop an ad (some people have actually said the extra ads caused them to lose revenue due to the extra load times.), I'm not to sure that there's anything you can do except to use AdBlock - which is never a good thing, especially when you like the site.
 

FAQ: Do Google Ads Significantly Impact Website Load Times?

How does load time affect Google ads?

Load time is a critical factor in the performance of Google ads. The longer it takes for the ad to load, the higher the chance that the user will abandon the page before seeing the ad. This can result in a lower click-through rate and ultimately, lower conversions and revenue for the advertiser.

What is considered a good load time for Google ads?

Ideally, a load time of 2 seconds or less is recommended for Google ads. However, the load time can vary depending on factors such as the user's internet connection, device, and website design. It is important to constantly monitor and optimize load times to ensure the best performance for your Google ads.

How can I improve the load time of my Google ads?

There are several ways to improve the load time of your Google ads. These include optimizing images and videos, minimizing the use of third-party scripts, reducing the number of redirects, and using a content delivery network (CDN). It is also important to regularly test and optimize your website's code and design to ensure efficient loading of ads.

Will a slow loading website affect the performance of my Google ads?

Yes, a slow loading website can significantly impact the performance of your Google ads. If the website takes too long to load, the ad may not even have a chance to be displayed before the user leaves the page. Additionally, a slow website can also affect the quality score of your ad, which can impact its placement and cost-per-click.

Does the load time of landing pages affect the success of Google ads?

Yes, the load time of landing pages is a crucial factor in the success of Google ads. If the landing page takes too long to load, the user may lose interest and leave the page before converting. It is important to optimize landing pages for fast load times to increase the chances of conversion and improve the overall performance of your Google ads campaign.

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