How do we feel about direct online sales from an author?

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In summary, direct online sales from an author are becoming increasingly popular and accepted among readers and authors alike. With the rise of self-publishing and e-books, authors are able to sell their works directly to readers without the need for traditional publishing houses. This allows for a greater connection between the author and their audience, as well as more control over pricing and distribution. However, there are also concerns about the quality and credibility of self-published works, leading to a mixed reception of direct online sales from authors. Overall, while there are both pros and cons, direct online sales from authors are gaining traction in the publishing world.
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DaveC426913
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What can I do to satisfy my concerns about the legitimacy of the direct sale of an author's book(s)?
I've just stumbled across a set of books I might want to read. Benjamin Wallace's 'Duck & Cover Adventures' (described as "Monty Python meets Mad Max").

I would have liked to buy them through my Kobo account but he only sells them direct from his website: https://hello.benjaminwallace-books.com/the-complete-duck-cover-collection-in/

I guess, considering
  • his works are widely-reviewed on Goodreads
  • he immediately replied when I commented on Facebook about not being able to buy it via Kobo
it's likely legit. I just hate giving my shredit card to strangers. I guess I could set up a Google Pay thingy. They'll protect me from fraud, right?
 
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You could get a visa gift card. They are also available on amazon.
 
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DaveC426913 said:
I guess I could set up a Google Pay thingy.
There is no need to set anything up if you click on the PayPal button under 'Express Checkout' (NOT the 'pay with PayPal button).

You will then be taken to the PayPal payment gateway - check the "www.paypal.com" address at the top of the browser - where you can enter your credit card details which will only be used by PayPal.

Note that the Google Pay gateway will share your credit card details with the site so don't use it.
 
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I entered some made-up details on the buy now page, and then I did a test purchase, and it did take me to the PayPal page, where I would enter the card details to make a purchase. I didn't buy anything, just tested through to the final payment stage. It looked normal to me.

I've never used an online shop where you GIVE the seller your card details, they always direct you to a card processing company's site. I've built some online shops for clients, and that's the way things work.

The domain name was created on 2023-11-07, so it's unlikely to be a scam, as other buyers would have reported the site to the webhosts to get it closed, which is what I do to fake shops. (It's a hobby of mine ;) ) Fake shops often show multiple changes of web host over a short period of time.
 
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And having had a look at the above site yesterday, I've just seen a Facebook advert for the author's work.
Same thing happened after I bought some kindle books and visited the author's own site. He too sells from his own site to avoid the cut Amazon take. He sells at less than amazon charge but more than he gets from Amazon. Win-Win.
 

FAQ: How do we feel about direct online sales from an author?

1. What are the benefits of direct online sales for authors?

Direct online sales allow authors to retain a larger percentage of their profits by selling their work directly to readers, bypassing traditional publishing intermediaries. This model also enables authors to build a direct relationship with their audience, gather valuable feedback, and create a loyal fan base. Additionally, they have more control over pricing, marketing, and promotional strategies.

2. How do readers perceive purchasing books directly from authors?

Many readers appreciate the opportunity to purchase books directly from authors as it often feels more personal and supportive. They may also perceive it as a way to directly support the author, knowing that more of their money goes to the creator rather than to a publisher or retailer. However, some readers may still prefer buying from established platforms for convenience and trust.

3. What challenges do authors face with direct online sales?

Authors may encounter several challenges when selling directly online, including the need to manage their own e-commerce platforms, handle payment processing, and deal with shipping logistics. Additionally, they must invest time and resources into marketing their books effectively to reach potential readers. Building an online presence and navigating digital sales can be daunting for those without prior experience.

4. How can authors effectively market their books for direct sales?

Authors can utilize various marketing strategies to promote direct sales, such as leveraging social media platforms, engaging with their audience through newsletters, and hosting virtual events or book launches. Collaborating with other authors, bloggers, and influencers can also help expand their reach. Offering exclusive content, signed copies, or special promotions can further incentivize readers to buy directly.

5. Is direct online sales a sustainable model for authors?

Direct online sales can be a sustainable model for authors, especially when combined with other income streams such as traditional publishing, speaking engagements, or merchandise. Success in this model often depends on the author's ability to effectively market their work and engage with their audience. As more readers seek to support independent creators, direct sales may continue to grow in popularity.

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