- #1
- 2,009
- 985
Do you think Coke was thinking science when naming this "Energy drink" ??
Do they know how much energy zero calories represents?
Do they know how much energy zero calories represents?
Marketing and science don't always mix
In summary, this "Energy drink" is heavily marketed with a questionable premise. It has no gluten and is GMO-free, but it is missing other important ingredients. It has 1.27x10^16 calories which is more than many other drinks, but the marketing makes it sound like it has a lot more energy than it does.
- #2
Rive
Science Advisor
- 3,140
- 2,625
It's just that they considered a division there too difficult so they omitted it 
- #3
- 27,982
- 19,480
The miracle of Coca-Cola!
- #4
256bits
Gold Member
- 3,916
- 1,955
Who would want to buy a drink named PLACEBO.
- #5
berkeman
Mentor
- 68,384
- 22,240
It's the false energy you feel from all of that caffeine... 
https://us.coca-cola.com/products/coca-cola-energy/original-zero-sugar
https://us.coca-cola.com/products/coca-cola-energy/original-zero-sugar
- #6
Haborix
- 370
- 411
If I drink this, will I become a perpetual motion machine? 
- #7
berkeman
Mentor
- 68,384
- 22,240
Sorry, we are not allowed to discuss Free Energy Drinks on PF.Haborix said:If I drink this, will I become a perpetual motion machine?
Unless the discussion is about free drinks or something...
- #8
BWV
- 1,524
- 1,867
It’s bad marketing, as they just as easily could have branded the energy it provides as 100% green and renewable
- #9
Rive
Science Advisor
- 3,140
- 2,625
The GMO-free is also missing.
Suspicious. I've seen that even on water bottles.
Suspicious. I've seen that even on water bottles.
- #10
Jarvis323
- 1,243
- 987
Shouldn't it technically be about ##1.27\times 10^{16}## calories?
- #11
256bits
Gold Member
- 3,916
- 1,955
YeahBWV said:
Green Energy Drink
- #12
gmax137
Science Advisor
Education Advisor
- 3,001
- 3,291
Don't forget, "no gluten."Rive said:
- #13
Jarvis323
- 1,243
- 987
They could call it the worlds finest ginger beer too if they wanted.
- #14
WWGD
Science Advisor
Gold Member
- 7,420
- 11,424
I only drink fat-free water!
- #15
nuuskur
Science Advisor
- 909
- 1,135
I only drink transparent water (NOT dest-water, don't even try :D )
Pop science and marketing might mix very well. I've thought about this a bit and came to the conclusion that scientists are often too modest (and this is preferable) for marketing, whereas in marketing things need to be embellished, which again isn't necessarily a bad thing, but the two don't mix that well imho.
So, if you put zero cals on your soda can, that will, by default, contribute to more sales of the (god-awful digusting stomach-turning) product.
As far as embellishments go, the less there are, the better, in my experience. For example, there's a native producer for all sorts of hygiene related things: shampoos, conditioners, soaps, lotions etc etc. These are more expensive than the widely known counterparts, but the package design is laid back and not littered with all sorts of embellishments. And people still buy them. So, if you have a good product, you don't need to make it shiny.
(NOT dest-water, don't even try :D )Pop science and marketing might mix very well. I've thought about this a bit and came to the conclusion that scientists are often too modest (and this is preferable) for marketing, whereas in marketing things need to be embellished, which again isn't necessarily a bad thing, but the two don't mix that well imho.
So, if you put zero cals on your soda can, that will, by default, contribute to more sales of the (god-awful digusting stomach-turning) product.
As far as embellishments go, the less there are, the better, in my experience. For example, there's a native producer for all sorts of hygiene related things: shampoos, conditioners, soaps, lotions etc etc. These are more expensive than the widely known counterparts, but the package design is laid back and not littered with all sorts of embellishments. And people still buy them. So, if you have a good product, you don't need to make it shiny.
- #16
Keith_McClary
- 752
- 1,503
You can pay fancy prices for pristine water that has been frozen in ice fields for thousands of years. You can also pay fancy prices for sea salt, which does not come from pristine ancient deposits where cheap "table salt" comes from. Modern sea salt production is almost entirely found in Mediterranean and other warm, dry climates.
FAQ: Marketing and science don't always mix
What is the relationship between marketing and science?
The relationship between marketing and science is complex and multifaceted. While they may seem like completely separate fields, they are actually closely intertwined. Science provides the foundation for understanding consumer behavior and the effectiveness of marketing strategies, while marketing uses scientific methods to gather data and inform decision-making.
Why do some people believe that marketing and science don't mix?
Some people believe that marketing and science don't mix because they view marketing as a manipulative and superficial field that prioritizes profits over ethical considerations. They may also believe that science is objective and unbiased, while marketing is subjective and biased. However, these views are oversimplified and do not accurately represent the complexity of both fields.
How can science improve marketing strategies?
Science can improve marketing strategies in several ways. First, it can provide a deeper understanding of consumer behavior, allowing marketers to create more targeted and effective campaigns. Second, it can help measure the impact of marketing efforts through data analysis and experimentation. Finally, science can help identify trends and predict future consumer needs, allowing marketers to stay ahead of the curve.
What are the potential drawbacks of using science in marketing?
While science can bring many benefits to marketing, there are also potential drawbacks to consider. One potential issue is the ethical implications of using data and research to manipulate consumer behavior. There is also a risk of relying too heavily on data and neglecting the creative and human elements of marketing. Additionally, scientific research can be expensive and time-consuming, making it inaccessible for smaller businesses.
How can marketers and scientists work together to create more effective strategies?
The collaboration between marketers and scientists can lead to more effective strategies by combining the strengths of both fields. Marketers can provide insights into consumer behavior and market trends, while scientists can use data and research to validate and improve these insights. By working together, they can create more targeted and impactful campaigns that appeal to both the rational and emotional aspects of consumer decision-making.