- #1
swampwiz
- 571
- 83
I was reading an article about how Heineken has replaced its short stubby bottles with the standard American longnecks, with reason:
This seems counterintuitive to me as a longer bottle has a higher surface area, although I suppose that it isn't much, and perhaps a proper CFD analysis could show this. Methinks that Heineken figured out it could source the longneck bottles cheaper and some marketeer just decided to make this reason up.
In 2013 the company replaced its old stubby bottles with a fashionably long-necked version that supposedly keeps the beer cold longer.
http://www.bloomberg.com/features/2015-click-fraud/?cmpid=BBD092415_BIZ
http://www.bloomberg.com/features/2015-click-fraud/?cmpid=BBD092415_BIZ
This seems counterintuitive to me as a longer bottle has a higher surface area, although I suppose that it isn't much, and perhaps a proper CFD analysis could show this. Methinks that Heineken figured out it could source the longneck bottles cheaper and some marketeer just decided to make this reason up.