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Has the author got the wrong end of the stick?
http://phys.org/news/2012-08-insights-placebo-effect.html
He seems to be saying that the placebo effect is the bodies ability to heal itself without outside cause (beyond the patients beliefs).
I understood "placebo effect" to be more when a patient feels better without getting better.
Perhaps they are talking about the special case where a positive attitude improves immune response - despondent people tend not to get better as easily?
http://phys.org/news/2012-08-insights-placebo-effect.html
He seems to be saying that the placebo effect is the bodies ability to heal itself without outside cause (beyond the patients beliefs).
I understood "placebo effect" to be more when a patient feels better without getting better.
Perhaps they are talking about the special case where a positive attitude improves immune response - despondent people tend not to get better as easily?