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The Fairness Doctrine
How We Lost it, and Why We Need it Back
by Steve Rendall
A license permits broadcasting, but the licensee has no constitutional right to be the one who holds the license or to monopolize a...frequency to the exclusion of his fellow citizens. There is nothing in the First Amendment which prevents the Government from requiring a licensee to share his frequency with others... It is the right of the viewers and listeners, not the right of the broadcasters, which is paramount.
— U.S. Supreme Court, upholding the constitutionality of the Fairness Doctrine in Red Lion Broadcasting Co. v. FCC, 1969.
When the Sinclair Broadcast Group retreated from pre-election plans to force its 62 television stations to preempt prime-time programming in favor of airing the blatantly anti–John Kerry documentary Stolen Honor: Wounds that Never Heal, the reversal wasn’t triggered by a concern for fairness: Sinclair back-pedaled because its stock was tanking. The staunchly conservative broadcaster’s plan had provoked calls for sponsor boycotts, and Wall Street saw a company that was putting politics ahead of profits. Sinclair’s stock declined by nearly 17 percent before the company announced it would air a somewhat more balanced news program in place of the documentary (Baltimore Sun, 10/24/04). ...A short history of fairness
The necessity for the Fairness Doctrine, according to proponents, arises from the fact that there are many fewer broadcast licenses than people who would like to have them. Unlike publishing, where the tools of the trade are in more or less endless supply, broadcasting licenses are limited by the finite number of available frequencies. Thus, as trustees of a scarce public resource, licensees accept certain public interest obligations in exchange for the exclusive use of limited public airwaves. One such obligation was the Fairness Doctrine, which was meant to ensure that a variety of views, beyond those of the licensees and those they favored, were heard on the airwaves. (Since cable’s infrastructure is privately owned and cable channels can, in theory, be endlessly multiplied, the FCC does not put public interest requirements on that medium.)
The Fairness Doctrine had two basic elements: It required broadcasters to devote some of their airtime to discussing controversial matters of public interest, and to air contrasting views regarding those matters. Stations were given wide latitude as to how to provide contrasting views: It could be done through news segments, public affairs shows or editorials.
Formally adopted as an FCC rule in 1949 and repealed in 1987 by Ronald Reagan’s pro-broadcaster FCC, the doctrine can be traced back to the early days of broadcast regulation.
...
In the Radio Act of 1927, Congress mandated the FCC’s forerunner, the Federal Radio Commission (FRC), to grant broadcasting licenses in such a manner as to ensure that licensees served the “public convenience, interest or necessity.”How it worked
There are many misconceptions about the Fairness Doctrine. For instance, it did not require that each program be internally balanced, nor did it mandate equal time for opposing points of view. And it didn’t require that the balance of a station’s program lineup be anything like 50/50.
Nor, as Rush Limbaugh has repeatedly claimed, was the Fairness Doctrine all that stood between conservative talkshow hosts and the dominance they would attain after the doctrine’s repeal. In fact, not one Fairness Doctrine decision issued by the FCC had ever concerned itself with talkshows. Indeed, the talkshow format was born and flourished while the doctrine was in operation. Before the doctrine was repealed, right-wing hosts frequently dominated talkshow schedules, even in liberal cities, but none was ever muzzled (The Way Things Aren’t, Rendall et al., 1995). The Fairness Doctrine simply prohibited stations from broadcasting from a single perspective, day after day, without presenting opposing views. ...
http://www.commondreams.org/views05/0212-03.htm
There is not anything written in the constitution that says the government must set rules for radio stations that require radio stations to allow a "balance view " of political opinions. I also want to add that their isn't anything constitutional about the government forming a communications department like the FCC that oversees and regulates the used of a radio spectrum and telecommunications , but I will only focus on discussing the Fairness Doctrine.
The Fairness Doctrine is unconstitutional to me because it tells radio producers the amount of content you are allowed to play on the radio. That imposition violates the First amendment , plain and simple. If most radio listeners want to hear one political perspective more often than a different political perspective, then the radio producer or radio host should air the political perspective most favored by his audience. Pepsi is more of a popular soft drink than Coca Cola, but should congress intervene and write a law that says 50 % of the citizens must by Pepsi and the other half be require to buy coke simply because makes up the majority of soft drink revenues in the country ? I think not and the same logic should apply to radio.
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