Commercials with a Science Pitch

  • #1
BillTre
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Sometimes there are commercials that have pitches based on some scientific thing.

Here is one I like about the car's stability based on the chicken's (well known) ability to keep its head stable when its body moves in some way. (Probably based on both visual and proprioception of its body position in space (this in turn would be based on body orientation (inner ear sensor) and the way the body's parts are arrayed with respect to each other (lots of body position sensors).)

You move a chicken, its head has a strong tendency to maintain a stable visual point of view.
 
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  • #2
I wonder if they had a Focus Group to choose between a chicken and an owl to represent Mercedes...
 
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  • #3
berkeman said:
I wonder if they had a Focus Group to choose between a chicken and an owl to represent Mercedes...
Chickens would be easier and cheaper subjects in many ways.
 
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  • #4
berkeman said:
I wonder if they had a Focus Group to choose between a chicken and an owl...
No, Ford have Focus groups.
 
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  • #6
Kestrels do the same thing.

My favorite commercial along these lines:

 
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  • #7
Ibix said:
No, Ford have Focus groups.
And Chevrolet had the "No va".
 

FAQ: Commercials with a Science Pitch

What are commercials with a science pitch?

Commercials with a science pitch are advertisements that use scientific concepts, principles, or research to promote a product or service. These commercials often aim to build credibility and trust by highlighting the scientific basis behind the product's effectiveness or innovation.

Why are science pitches effective in commercials?

Science pitches are effective because they appeal to consumers' desire for evidence and rationality. By incorporating scientific data or expert endorsements, these commercials can enhance the perceived value of a product, making it seem more reliable and trustworthy to potential buyers.

What types of products commonly use science pitches in their commercials?

Products that commonly use science pitches include health and wellness items, beauty products, cleaning supplies, and technology gadgets. These categories often rely on scientific claims to demonstrate efficacy, safety, and superiority over competitors.

How can consumers critically evaluate the science presented in commercials?

Consumers can critically evaluate the science in commercials by looking for specific data, checking for peer-reviewed studies, and considering the credibility of the sources cited. It’s also important to be cautious of overgeneralizations and to look for independent verification of claims made in the advertisement.

Are there regulations governing the use of science in commercials?

Yes, there are regulations governing the use of scientific claims in commercials, which vary by country. In the United States, the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) oversee advertising practices to ensure that claims are not misleading and are supported by adequate evidence. Advertisers must be careful to avoid false or unsubstantiated claims about their products.

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